Launched in mid-2022, 724 is a musky floral fragrance crafted to capture the vibrant pulse of city life — a scent for "24 hours of scented living, seven days a week.

Exact Match

Top Notes

• Calabrian bergamot — bright, citrusy freshness

• Aldehydes — crisp, slightly metallic and effervescent, adding a clean lift

Heart Notes

• Egyptian jasmine absolute, sweet pea, and mock orange — impart an airy white floral aura

Base Notes

• Sandalwood and white musk accord — warm, comforting foundation that softens the scent